The Official Street Epistemology Logo Style Guide
Learn How to Use the SE Logo
This guide is essential for anyone looking to use the SE logo, whether for community events, online content, or promotional materials, ensuring that the visual representation of SE remains consistent and recognizable across all platforms.
The SE logo is more than just an emblem; it's a symbol of our commitment to promoting thoughtful, respectful dialogue and inquiry. In this guide, we delve into the history of the logo, explaining the concepts and values it embodies, and the journey we undertook to arrive at the current design. Understanding the logo's background will deepen your appreciation of its significance and the importance of using it correctly.
We provide detailed usage guidelines, including do's and don'ts, to help you apply the logo in various contexts while maintaining its integrity. From color specifications to sizing and placement, this guide covers everything you need to know to ensure the SE logo is used in a way that reflects the standards and essence of Street Epistemology.
Whether you are creating digital content, printing promotional materials, or simply wish to express your affiliation with SE, adhering to these guidelines is crucial for preserving the strength and coherence of our collective identity.
Logo GuidelinesĀ
Positioning
Grey stripped area indicates Safe Zone. Other graphical and visual elements can be safely positioned up outside this space. Blue indicates Clear Space. The blue area must be kept free of all other graphical and visual elements. The minimal space must be 30% of the full logo width (x) on either side and 20% above and below it.
History and Ownership
The Street Epistemology logo was created in 2017 through a community-driven design contest led by the Facebook Study group. Dr. Prateek Lala of Lalaland Graphics finalized the logo after community input. Initially purchased by Anthony Magnabosco, ownership was transferred to the non-profit Street Epistemology International (SEI) in 2019. The logo is now publicly available for SE-related use, preferably without alterations.
Design and Updates
In March 2023, Bjorn Soesbergen rebuilt the logo to enhance its structural efficiency. High-quality variations and file types were made available, ensuring versatile use across platforms. The logo incorporates the Montserrat Heavy font and adheres to a specific color scheme: black for the text and outlines, white for inner chat bubbles, and mustard yellow for the light bulb interior.
Usage Guidelines
There are four approved versions of the SE logo: Compact, Wide, Compact Dark Background, and Wide Dark Background. Each version requires appropriate spacing and maintains consistent color rules. For custom uses outside these specifications, contact SEI at [email protected] for review and approval. SEI reserves the right to revoke usage rights at any time.
Resources and Permissions
SEI provides downloadable logo files for public use and encourages their application in promoting Street Epistemology or SEI. Purchases of SE-themed items in the official store may contribute affiliate payouts to the organization. Please ensure all logo usage aligns with SEā€™s mission to inspire critical thinking through civil conversations.
Logo Sans Words
To the side is an example of the logo and it's spaces without words.
Logo options
The centred, vertical logo with text is to be used wherever possible.
When the logo is used with titles or text naming Street Epistemology, the logo sans text is to be used.
A secondary horizontal logo is also available. These can be used in headers or footers in documents or on websites, or designs that work with this logo lockup.
If the logo is used on a white or light background, the sans white border logo is to be used. There might be situations where this variant works better.
If you would like to use the Street Epistemology logo in any form/situation that deviates from those explicitly described here, please email us at [email protected] before using so that we may review/reject/approve/suggest alterations to your variation.
Social Media Icon
There 2 versions of the Social Media profile image. These can be used for all round & square cornered profile destinations, such as: X, Facebook etc.
Color Specifications
